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Latest from Sinamor on Medium

May 30, 2023

Surely with all this 'engagement' activity, the entire corporate world should be 'engaged,' right? It seems not. More...

May 3, 2023

Asking managers to cascade messages is fraught with problems, so what can be done to support the flow of information across the company? More...

Apr 20, 2023

Is the push for more flexibility at work, hybrid working arrangements and the 4-day week a result of companies not treating people well enough? More...

Mar 8, 2023

But don't tell me which words I can and can't use. More...

Mar 1, 2023

Jump off the bandwagon and ask some serious questions. More...

Feb 22, 2023

Line managers are set up to fail through lack of comms preparedness, according to a study published by the Chartered Institute of Public Relations (CIPR) in 2022. So how can you set yourself up for success? More...

Feb 16, 2023

Employers and employees are at loggerheads about returning to the office with some companies mandating office days while employees threaten to quit as a result. What can be done? More...

Feb 10, 2023

Sure, it’s clever — and has the potential to be extremely powerful — but I don’t see it replacing humans any time soon. More...


Feb 8, 2023

“You have to listen,” said designer Ozwald Boateng OBE at the launch of his new uniforms for British Airways at the start of 2023. Listening isn’t just for designers, of course. More...

Jan 31, 2023

Gen X, Millennials, Gen Z, Baby Boomers, The Lost Generation. Our obsession with labelling great swathes of people by their age has created siloes of sweeping generalisation. More...

Jan 25, 2023

We’re all seemingly short on time these days. You probably barely have time to read this, so I’ll keep it as brief as possible. More...


Jan 4, 2023

“I want to start a newsletter.” I’ve worked in internal communication for more than 15 years and this phrase is probably the one that makes my heart sink the most. It’s akin to “we’d like to do a video” (ugh) or “I want to email everyone at the company to communicate my project.” More...


Nov 27, 2023

Significant organisational announcements can spring up at any time of the year, but there are some time periods that businesses really need to steer clear of — and the Christmas run-up is certainly one of them. More...